Coghlan is finding himself pinch-hitting on a regular basis. When he was starting, he was more selective. Now, he's finding success by attacking pitches.
In Friday's 5-4 win over the Dodgers, Coghlan delivered a key pinch-hit double on a ball that hit off the top of the wall padding. The umpires reviewed the play, making sure it wasn't a homer. The ruling stood.
Coghlan is 5-for-15 as a pinch-hitter, and four for his last eight at-bats dating back to April 30.
Early in the season, he handled pinch-hitting as if he were starting.
"I try to talk to the older guys," Coghlan said. "I don't know what the heck I'm doing. This is just something I've got to get adjusted to. This is the role that I'm in right now."
The 2009 National League Rookie of the Year, Coghlan had a more patient style when playing regularly.
"I need to be more aggressive to strikes," he said. "It's not like I ever go up there thinking I'm going to work a count, but I'm more selective when I'm starting, because you get more opportunities. Off the bench, you don't have that luxury. It's more of a mindset than anything else."
Manager Mike Redmond understands the challenges of pinch-hitting.
"It's a tough role. I've been in it," Redmond said. "I know he's used to getting consistent at-bats. But he's made the most of his opportunities. That was obviously a huge at-bat in that game, and a big factor in us winning that game."
Joe Frisaro is a reporter for MLB.com. He writes a blog, called The Fish Pond. Follow him on Twitter