Morrison, who is on the 60-day disabled list with a right knee injury, will be promoting the campaign on Wednesday at Miami Senior High School at 2:45 p.m. ET.
To Morrison, the cause is personal. In 2010, the Marlins first baseman lost his father, Tom, to lung cancer.
"After my father lost his battle with lung cancer, I felt like it was my responsibility to do everything I could to raise awareness for the disease," Morrison said. "With this campaign, I want kids to understand that they, too, can make a difference. I want to empower them to start thinking outside of the box and realize that they can spark social change. Young fans who carry out a project will also generate contributions for the American Lung Association. It's a great campaign, and I'm excited to review all the submissions."
Project LoMo is calling for individuals or teams to complete their initiative and send to Morrison -- via video, email or letter. Each authentic submission will receive an autographed photo, an officially licensed T-shirt jersey, and will also result in a $100 donation to the American Lung Association on behalf of the LoMo Lung Fund.
For more information, visit http://projectlomo.mlblogs.com.
Joe Frisaro is a reporter for MLB.com. He writes a blog, called The Fish Pond. Follow him on Twitter