Miami Marlins outfielder Logan Morrison has officially launched his own philanthropic campaign entitled "Project LoMo." In partnership with the American Lung Association (ALA), "Project LoMo" encourages youth to create their own charitable program or event to help their community become a better place and/or support a cause that is important to them. Inspired by the philanthropic work Morrison has done with the ALA over the past several years, the Marlins outfielder is using this campaign as a call-to-action for children to make a positive impact and difference in their communities.
"After my father lost his battle with lung cancer, I felt like it was my responsibility to do everything I could to raise awareness for the disease," said Morrison. "With this campaign, I want kids to understand that they, too, can make a difference. I want to empower them to start thinking outside-of-the-box and realize that they can spark social change. Young fans who carry out a project will also generate contributions for the American Lung Association. It's a great campaign and I'm excited to review all the submissions."
Morrison will officially launch the campaign on Wednesday, May 1 at Miami Senior High School, where he and his mother will reveal the contest details to students at 2:45 PM ET.
Individuals or teams have until August 1, 2013 to complete their initiative and communicate (via video, e-mail, or letter) to Morrison what they accomplished and learned. Each authentic submission will receive an autographed photo, an officially-licensed t-shirt jersey, and will also result in a $100 donation to the American Lung Association on behalf of the LoMo Lung Fund.
Additionally, "Project LoMo" will recognize five individuals or teams who submit particularly compelling projects aligned with the goals of the campaign. Each leader and a guest from the five winning projects will receive a trip to Miami, all-access to a 2013 Marlins home game, the opportunity to throw out the ceremonial first pitch, a meet-and-greet with Morrison and some of his Marlins teammates, and participation in a group video with Morrison to promote the ALA. Winning project individuals/teams will also receive a $1,000 cash prize.
The "Project LoMo" campaign is Morrison's second major initiative aimed at promoting awareness and raising money for lung cancer research. "LoMo Camp for a Cure," Morrison's annual fundraising baseball clinic, takes place in Delray Beach, FL every January. To date, Morrison has raised over $200,000 for the ALA. For more information on "Project LoMo" please visit http://projectlomo.mlblogs.com/.