Morrison, whose father passed away due to lung cancer, holds a baseball camp every summer to raise money for the ALA. He has also auctioned off various items with all the proceeds going towards lung cancer research.
The 24-year-old's latest effort into raising money and awareness for the American Lung Association is a text campaign that has gotten off to a fast start. The campaign, which Morrison says will run for about six months, has raised over $68,000 in its first eight days.
To donate $10 to the campaign, text "LOMO" to 32020. Donors will receive a picture of Morrison as a sign of gratitude for their donation.